Dr Matt Walley, PhD
The Inception story began in 2002 when Matt started his PhD in Cognitive Decision-Making. His thesis focused on understanding how an individual's “hard-wired” cognitive traits influenced their ability to deal with complex problems, including extensive research into how these traits affected small business performance. Matt’s research was obsessed with understanding what made people succeed; knowing this, can it be isolated and trained? This journey led him to stumble upon research into neuropharmacology, sparking a lifetime career and fascination with improving human longevity through biohacking, physical training, and supplementation.
Following Matt's PhD research, he built and sold several businesses, including a sale to Mighty Ape in 2014. He has worked as a psychographic analysis consultant for clients in New Zealand, Australia, The Netherlands, Germany, England, South Africa, and the United States, including MyProtein, Skellerup, and Eaton.
In 2016, Matt founded Supplement Solutions, an online and in-store retailer in NZ that provides sports performance and general health and wellness supplements. Supplement Solutions' focus is not to follow the status quo and push commercial brands commonly known in the market but to trailblaze by offering innovative and leading-edge products that maximise customer outcomes.
In 2021, Matt and his wife, Elise, founded Inception Labs to create novel science-led sports supplements that deliver exceptional results for customers. Utilising Supplement Solutions as a retail and wholesale growth platform, Inception Labs has expanded to be stocked in over 100 retail locations across seven countries.
In 2022, they launched Inception Gym. Inception Gym follows the same ethos as our other companies - to be different, not to follow the status quo, and to be better. Inception Gym is renowned for its world-class facilities, vast and diverse equipment selection, friendly and knowledgeable staff, immaculate presentation, and exceptional community.
Now in 2024, Matt is finally able to launch Inception Nutrition. The newest Inception Group offering has been in development since 2014. This last decade has enabled Matt to collect detailed longitudinal data on over 650 clients, coupled with the evolving capabilities of AI, which has allowed Matt’s functional nutrition modelling to achieve unprecedented levels of accuracy and personalisation.
Reasons to Work with Inception Nutrition
TARGETING REAL PROBLEMS FOR REAL PEOPLE
DATA-DRIVEN EXCELLENCE FOR YOUR GOALS
Harnessing the power of over 28,000 individual profiles and fine-tuned by real-world applications across 650+ clients, we employ an unprecedented predictive model for body recomposition. We understand that each body is a complex ecosystem. Our method utilises 16 proprietary baseline metrics to craft a fitness regime meticulously tailored to your specific body composition and aspirations.
WELCOME TO YOUR FUTURE YOU
GUARANTEED RESULTS THAT GO BEYOND THE SCALE
Our clients don't just achieve their goals—they surpass them. Following our scientifically crafted recommendations promises to hit at least 93% of your target. That's the confidence only a foundation built on concrete data and in-depth analysis can provide. The only variable is that you stick to the plan.
MORE THAN JUST AESTHETICS
COMPREHENSIVE HEALTH, INSIDE AND OUT
This isn't just about counting calories or pushing iron. Our AI-powered strategy envelops every aspect of health, considering factors often sidelined—dietary inflammation, gut microbiota, hormonal balances, and the nutrients your brain needs to flourish. Why settle solely for weight loss when you can build muscle, safeguard health, and elevate cognitive function?
DOWNLOAD KNOWLEDGE
EMPOWERMENT THROUGH EDUCATION
We arm you with wisdom. Empathy underpins our mission; we don't just feed you information. We ensure you comprehend the science behind every decision and every change. This is education that inspires transformation.
ENABLING INDEPENDENCE
COACHING PHILOSOPHY THAT ENABLES YOU
Six months with us reshapes not just your body but your perspective. If you choose to part ways with us, you will not only meet your initial goals but also have the capability to maintain a robust metabolism, mental clarity, and the drive to redefine what's possible continually.
PROFESSIONAL AND TIMELY
ADVICE YOU NEED WHEN YOU NEED IT
We know our clients lead busy lives, and we pride ourselves on removing the fluff so you get what you need when you need it. Access the answers you need and the support you demand within 4 hours, 7 days a week from 6am to 10pm.
