Inception Labs is our in-house supplement line. Formulated by Dr Matt Walley, manufactured in New Zealand, used in our coaching programmes before they ever go to market.
Most supplement brands start with a marketing concept and reverse-engineer a formula. We start with the protocol our clients need and engineer a formula to deliver it. Every product in the Inception Labs range exists because we needed it for a coaching outcome.
Foundation. Performance. Recovery. Specialised. Pricing and direct purchase land alongside coaching protocols. For a stack built to your scan and bloodwork, start with a programme.
Clinically-dosed pre-workout for energy, endurance, and focus
Caffeine-free pump and vasodilator formula
Full-strength fat incinerator and metaboliser
Non-stimulant fat metaboliser for evenings
Creapure® micronised creatine, the gold standard
S.E.R.M-based muscle builder and estrogen modulator
Essential amino acids for recovery and lean mass
Fast-tracked injury recovery formulation
Whey + bioactive collagen, recovery and joint support
REM-led sleep architecture support
Cortisol management and adaptogenic stress support
Daily testosterone and male health support
Testosterone and estrogen modulator
Extreme natural testosterone booster
Three-stage testosterone and estrogen management protocol
Female hormonal balance and aromatase modulation
Polyphenol and microbiome modulation formula
A short read on where supplements sit inside a coaching programme, and where they do not.
Supplements compound the gains a working programme is already producing. They do not rescue a programme that is not. We start with the protocol the client needs, then specify the supplements that amplify it.
Most clients run a short, specific stack. We do not bundle ten products to look comprehensive. If a marker does not move, the formulation does not earn a place in the protocol.
Every Inception Labs product is used inside our coaching programmes before it goes to market. The catalogue exists because the protocols needed it, not because the marketing team pitched it.
Inside a coaching programme, supplements are specified to your scan, your bloodwork, and your goals. Outside it, they are guesswork. We would rather you start with the work that moves the markers.