InceptionNutrition

Most nutrition plans fail to reflect how your body actually responds.

We don’t start with plans. We start with your data.

Which programme fits where you are now?

From
$69/ week

The Nutrition Programme

  • Personalised meal plans built on your scan
  • Weekly check-ins, live adjustments
  • Full macro, supplement and lifestyle prescription
  • Monthly rescan and re-plan
  • Direct coaching team access
Start Nutrition
From
$99/ week

The Combined Programme

  • Everything in the Nutrition Programme
  • Periodised training programme integrated weekly
  • One integrated weekly review covering both
  • Compound body composition + performance change
  • Direct coaching team access
Start Combined
From $69 / week

The Nutrition Programme

A personalised nutrition programme built around your body composition scan, dietary intake, training history, and goals. Adjusted weekly as your body responds.

From $69 per week.
Start the Nutrition Programme
Editorial infographic: plate split, response curve, weekly check-in calendar.
Who it is for

Adults who want measurable body composition change, better energy, better recovery, and a programme that adapts as they progress, rather than a generic meal plan that stops working in three weeks.

What it includes
  • Initial body composition scan and assessment
  • Personalised meal plan
  • Macro, micronutrient, and supplement prescription
  • Weekly check-ins
  • Monthly rescan and re-plan
  • Direct access to the coaching team
From $99 / week

The Combined Programme

Nutrition and training, integrated. The most efficient way to change your body composition and your performance at the same time.

From $99 per week.
Start the Combined Programme
Editorial infographic: two curves converging into one.
Who it is for

Anyone who wants the full system. Most clients running both report faster body composition change, better recovery, and better adherence than running either alone.

What it includes
  • Everything in the Nutrition Programme
  • Everything in the Training Programme
  • One integrated weekly review covering both
  • Direct access to the coaching team

What is included in every programme?

PhD-led methodology

A research framework rooted in applied methodology sits underneath every plan. Causal models, not population averages.

1,380+ client outcomes

Twenty-two years of practice. Every prescription is cross-referenced against the trajectory of clients with similar profiles.

Body composition scanning

Lean mass, fat mass, visceral fat, segmental analysis. The numbers your bathroom scale will never give you.

Weekly check-ins

Plans get adjusted on the data, on a schedule. Not a meal plan you receive once and have to interpret on your own.

Integrated supplement protocols

Inception Labs formulations specified where they earn the spot. No upsells. No ten-product stack to look comprehensive.

NZ-based, worldwide remote

Christchurch-based, available worldwide via remote. Direct access to the coaching team, no offshore handoffs, no chatbot triage.

Testimonials

Down two clothing sizes by October. Six XL shirts and five XL pants to four XL in both, with room. The mind shift is bigger than the kilos. The plan kept working through roster changes and long hauls because the prescription kept adjusting on what my body was actually doing.

  • Two clothing sizes down (XL to L) in 10 weeks
  • 1 kg per week consistent through roster changes
  • Prescription adjusted weekly to long-haul schedule

Hayden T.

Long-haul driver, 38

The interpretation Matt provides on every scan turns numbers into a plan. My GP read his report, asked me to share it again, and started referencing it in our consultations. That alone justified the year. Body fat is sitting in the twenties and holding through illness, travel, and family stress.

  • Body fat held at 20–21% across twelve months
  • GP now references scan reports in consultations
  • Composition held through illness, travel, family stress

Margaret R.

Operations manager, 58

Four point five kilos off the top in the first phase, with strength gains through the same window. Training sessions started feeling humbling because the technique demands kept rising. The protocol moves faster when you stick to it cleanly. Very happy with the strength and the result.

  • 5.2 kg off in the first 8-week phase
  • Strength gains through the same window
  • Training capacity rose alongside the cut

Jordan A.

Martial artist, 32

Menopause was kicking me sideways, and I had spent two years getting nowhere. One point four kilos down in a single week on the August scan, mostly fat. The protocol kept pace with HRT discussions, dental surgery, and one of the worst stretches of my year. Matt helped me through every part of it.

  • 1.4 kg lost in single scan cycle, 1.04 kg pure fat
  • Plan paced HRT, dental surgery, life stress
  • Two stalled years reversed in one cycle

Diane W.

Project manager, 49

Two kilos of fat between scans through October-November while building muscle on the strength block. After illness I was confused about what was happening to my body. The smart watch helped, but the difference was having Matt read it. Hunger has settled into normal, and the trajectory is right where I want it.

  • 2 kg fat off across 8 weeks of strength block
  • Lean mass up while cutting fat
  • Hunger normalised after post-illness adjustment

Tom B.

Civil engineer, 42

Five point seven kilos of scale weight off across eight scans, four point eight of it pure fat. Visceral fat down a full point, muscle held. Two or three shakes a day, eggs to fill the gaps. The new plan did the trick, so whatever you are doing keep doing that.

  • 5.7 kg scale weight, 4.8 kg pure fat across 8 scans
  • Visceral fat down a full point
  • Muscle held through the entire cut

Maia K.

Practice manager, 35

Six hundred and twenty grams of fat down in a week where I had not been training because of medication side effects. The diet structure alone was driving the fat loss. Matt adjusted the plan on the fly to navigate side effects without losing the trajectory. The technicality is what I keep coming back for.

  • 0.62 kg fat off in a non-training week
  • Plan adjusted live around medication side effects
  • Trajectory held without losing ground

Rebecca J.

HR lead, 41

Reached an on-point composition by October. Held it through five weeks of consistent eating and one off-plan day. The protocol works for my actual life, not a hypothetical one. That is what made it stick.

  • Composition target reached by October
  • Held five weeks through real-life eating
  • Protocol fits the actual schedule, not a hypothetical

Hannah F.

Primary teacher, 36

Three hundred grams of body fat down in the October scan, muscle drop attributed to hydration only. Workplace cohort kept the trajectory positive across the board. Easier to stick with the plan when the people around you are running it too.

  • 0.3 kg fat off on October scan
  • Lean mass preserved (drop hydration-only)
  • Workplace cohort lifted long-term adherence

Carl T.

Logistics, 47

One kilo down through a bereavement period where I was undereating and barely functioning. Matt analysed every food diary in detail to keep the trajectory safe rather than aggressive. The trust built through those weeks is the reason I am still here.

  • 1 kg lost safely through a bereavement period
  • Food diary read line-by-line to protect health
  • Trust built through the hardest weeks

Sue P.

Accounts, 52

Sat in a corporate lunch and recognised my own symptoms inside the first ten minutes of Matt's explanation. Booked the next day. Two colleagues from my office signed up after me. The metabolic story he tells lines up with what I had been feeling for years.

  • Recognised her metabolic story in ten minutes
  • Two colleagues onboarded after she signed up
  • Visceral fat prioritised on the first scan

Catherine M.

Office manager, 54

My before and after numbers were compelling enough that I pitched the program to my management team. Multiple staff onboarded as a result. My wife signed up. The cohort effect is real, and it started with a scan.

  • Pitched the programme to his management team
  • Multiple staff and his wife onboarded after him
  • Cohort cascade started with a single scan

Mark D.

Operations lead, 46

Common questions

Stop guessing.
Start seeing.

Take the free metabolic audit. Five minutes. No commitment. You leave with a clear read on where your baseline sits and which programme fits your goals.

Start Your Programme